Whether you are a corporate brand looking to boost employee morale, a non-profit raising awareness, or an artist turning illustrations into merchandise, a custom lapel pin is more than just a piece of metal—it is a powerful symbol of identity and belonging. However, a quick Google search for “custom pin manufacturers” yields thousands of results, ranging from high-end domestic artisans to budget-friendly bulk suppliers. How do you distinguish between a company that promises quality and one that actually delivers?
To save you hours of research and help you avoid costly production errors, we have curated this comprehensive guide to the Top 25+ Custom Lapel Pin Companies. This directory covers the spectrum of the industry: from historic manufacturers with 40+ years of experience to tech-forward startups offering 24-hour turnaround times. Whether your priority is “Made in the USA” certification, eco-friendly wood materials, or intricate 3D jewelry-quality designs, this list provides the essential details on history, product innovation, and sustainability to help you find the perfect manufacturing partner.
Table of Contents
| # | Name | Found Time / Experience | City / Location | Main Products |
|---|---|---|---|---|
| 1 | Custom Pins (CustomPins.com) | Since 2000 | Not Specified (USA Support) | Soft/Hard Enamel Pins, Die Struck Pins, Photodome Pins |
| 2 | Lapel Pin Now | Not Specified | Stafford, TX | Enamel Pins, Buttons, Coins, Medals, Keychains |
| 3 | PinCentives | 1979 | Tucker, GA | School/Mascot Pins, Awareness Pins, Lanyards |
| 4 | WizardPins | Not Specified | Not Specified | Enamel Pins, Coins, Keychains, Lanyards, Medals |
| 5 | PinMart | 1999 (Origins 1964) | Elk Grove Village, IL | Custom/Stock Pins, Lanyards, Emblems |
| 6 | The Pin People | 2000 | Montvale, NJ | Lapel Pins, Mini Badges, Money Clips, Keychains |
| 7 | PinCrafters | 30+ Years Experience | Burlington, VT | Custom Lapel Pins, Trading Pins, Medals, Patches |
| 8 | Pin USA | 1994 | Glendale, CA | Custom Pins, Keychains, Lanyards, Magnets |
| 9 | Vivipins | 2017 | Laguna Beach, CA | Pins, Coins, Patches, Socks, Bags, Hats |
| 10 | Quality Lapel Pins | 1999 | Littleton, CO | Lapel Pins, Belt Buckles, Patches, Coins |
| 11 | National Custom Insignia (LapelPins.com) | 1981 | Odessa, FL | Custom Lapel Pins, Medals, Keychains |
| 12 | PinProsPlus | 2008 | Kaysville, UT | Pins, Coins, Patches, Medals, Buckles |
| 13 | Pinnacle Pins | Not Specified | Hampstead, NC | Cloisonne/Soft Enamel Pins, Trading Pins |
| 14 | Pin Makers | 20+ Years Experience | Not Specified | Custom Pins, Coins, Keychains, Patches |
| 15 | Signature Pins | 2000 | Altamonte Springs, FL | Lapel Pins, Challenge Coins, Patches, Lanyards |
| 16 | Lapel Pins Plus | 1999 (Copyright) | Winter Springs, FL | Lapel Pins, Challenge Coins, Patches, Lanyards |
| 17 | PinMaxx | 10+ Years Experience | Oviedo, FL | Soft/Hard Enamel Pins, Trading Pins, Lanyards |
| 18 | PinSource | 32+ Years Experience | Essex Jct., VT | Lapel Pins, Promo Products, Lanyards, Medals |
| 19 | All About Pins | 2006 (Copyright) | Not Specified | Soft Enamel Pins, Trading Pins, Cloisonné Pins |
| 20 | Metro Pins | 2005 | Midwest City, OK | Trading Pins, Lapel Pins, Coins, Medals |
| 21 | Infiniti Pins | Founders 30 Years Experience | Curtis Bay, MD | Little League Pins, Coins, Plaques, Trophies |
| 22 | Pins For Anything | 2002 (Coins For Anything) | Spotsylvania, VA | Lapel Pins, Awards, Coins, Lanyards |
| 23 | Max Lapel Pins | 2011 (Copyright) | Newark, DE | Custom Lapel Pins, Challenge Coins, Patches |
| 24 | Lapel Pins Limited | Not Specified | Not Specified | Custom Lapel Pins (Cloisonne, Soft Enamel, etc.) |
| 25 | Baseball Trading Pins | 2003 | Not Specified | Trading Pins (Soft Enamel, Offset, Quick Pins) |
| 26 | Pin Depot | Not Specified | Oviedo, FL | Lapel Pins, Coins, Patches, Lanyards |
| 27 | Pins.Us (GS-JJ) | 20+ Years Experience | Not Specified (Multiple US Offices) | Custom Pins, Acrylic Pins, Button Pins, Wood Pins |
Custom Pins (CustomPins.com)

Historical Background
Custom Pins has established itself as a cornerstone in the lapel pin industry with a history of production that dates back to the year 2000. For over two decades, the company has operated on a foundation of honesty and individual customer service, avoiding a “one size fits all” approach. The staff boasts years of business experience across various fields, allowing them to understand branding and communication on a deeper level. They pride themselves on not just being another pin company, but a partner that respects logos and listens to client needs. From small orders of 200 pins to massive runs of 200,000, their history is defined by a commitment to offering the best overall value on the market and maintaining a strictly customer-focused business model that has garnered thousands of positive ratings over the years.
Products, Innovations, and Sustainability
The company offers a robust selection of pin styles, including their most popular stamped Soft Enamel, the jewelry-quality Hard Enamel (Cloisonné), and the classic all-metal Die Struck pins. They also innovate with Photodome pins for complex, gradient-heavy designs and offer a “Made in USA” Rush Printed pin option for clients with tight deadlines and a preference for domestic manufacturing. Their “You Dream It, We Pin It” philosophy drives their product development, allowing them to turn hand drawings into high-quality vector art. By offering durable, high-quality metal products that serve as long-lasting keepsakes rather than disposable promotional items, they contribute to a model of sustainability centered on product longevity. Their efficient production processes and ability to handle rush orders demonstrate a commitment to logistical innovation and client satisfaction.
Lapel Pin Now

Historical Background
Lapel Pin Now positions itself as a forward-thinking team focused on pushing the boundaries of performance and exploring new possibilities in the custom product space. While their copyright indicates recent activity up to 2025, their operational philosophy is rooted in evolving with the technology world to meet modern challenges. The company is dedicated to ethical practices and complete transparency in service, distinguishing itself by keeping customers informed at every stage of the order process—from request to receipt. They view their role not just as manufacturers, but as facilitators of comfortability and integration through better gear. Their history is being written through a commitment to high performance, innovative design, and a customer-centric approach that refuses to offer vague answers, ensuring a trusted relationship with clients seeking custom gear.
Products, Innovations, and Sustainability
Lapel Pin Now offers an incredibly diverse catalog that goes far beyond standard pins. Their inventory includes specialized items like Flashing Acrylic Lapel Pins, Sliding Pins, Spinner Pins, and Rhinestone Pins, catering to clients looking for interactive and eye-catching designs. They also produce soft and hard enamel coins, medals, cufflinks, and tie clips. A key innovation is their user-friendly customization process which includes free samples, allowing customers to verify quality before committing to bulk orders. This transparency helps reduce waste by ensuring the final product meets expectations. By offering distinct materials like PVC, Acrylic, and Epoxy alongside traditional metals, they provide versatile solutions for any budget or durability requirement, focusing on creating products that customers essentially want to use and keep.
PinCentives

Historical Background
PinCentives, Inc. boasts a long-standing history that began in 1979, initially focusing on the lapel pin supply for schools and school-related organizations. Based in Atlanta, Georgia, the company has spent over four decades expanding its reach from the educational sector to businesses and organizations of all kinds worldwide. Their longevity in the market is a testament to their reliability and expertise. From their early days, they have evolved to produce items seen at major sporting events, conventions, and non-profit functions globally. This deep-rooted history in the academic and recognition sectors has provided them with specialized knowledge in creating award and membership products that have stood the test of time, evolving from a local supplier to a manufacturer with a global footprint.
Products, Innovations, and Sustainability
PinCentives distinguishes itself with a massive inventory of “Ready to Ship” stock pins, covering categories from nursing and education to flags and holidays. This “In Stock” model is a logistical innovation that allows for immediate fulfillment, reducing the wait times typically associated with custom manufacturing. For custom orders, they offer diverse styles including vibrant enamel and durable metal options. Their product line also extends to lanyards and accessories, providing a comprehensive solution for organizational needs. By maintaining a large stock of evergreen designs, they reduce the energy and setup costs associated with small, one-off custom runs. Their focus on durability ensures that whether it’s a “Years of Service” pin or a school mascot pin, the product serves as a lasting token of achievement rather than a temporary novelty.
WizardPins

Historical Background
WizardPins has established a reputation for making the custom manufacturing process magical and effortless. They have become a trusted partner for thousands of top brands, including industry giants like Amazon, Cisco, Sony, and Lululemon. The company prides itself on a culture of excellent customer service and a passion for high-end products. They are defined by their willingness to “think outside the box” to meet exact specifications, a trait that has earned them an average of 5/5 stars from over 20,000 satisfied customers. Their history is built on simplifying the complex world of custom manufacturing, making them a go-to source for businesses looking for reliable, high-quality branding tools without the headache of complicated ordering processes.
Products, Innovations, and Sustainability
WizardPins offers a wide array of custom products including enamel pins, coins, keychains, lanyards, and even apparel like custom socks. Their innovation lies in their “Made in USA” options, which include Premium Enamel Pins and Sterling Silver Pins produced domestically. This commitment to domestic production not only supports local industry but also significantly reduces the carbon footprint associated with international shipping. They also offer specialty items like magnetic pins and sandblast polish die-struck pins. Their platform simplifies the user experience with unlimited proofs and fast turnaround times, ensuring that the final product is perfect before production begins, thereby minimizing waste and ensuring that the premium materials used result in cherished, long-lasting items.
PinMart

Historical Background
PinMart’s rich history traces its roots back to 1964 with the establishment of Creative House Promotions, Inc. In those early years, the company was instrumental in notable pop-culture promotions, such as the Marvel Mini Books in 1966 and the “World’s Smallest Book” for Cracker Jack boxes in the 1970s. Recognizing the potential of the burgeoning internet, the company evolved and officially branded as PinMart in 1999. This pivotal move established them as a pioneer in the industry, creating the first e-commerce website dedicated to selling lapel pins directly to consumers. Starting with a modest selection of just over 40 designs in five categories, PinMart has since grown exponentially. Today, they are a widely recognized industry leader, boasting a vast inventory of over 2,500 unique stock designs and over 2 million units ready to ship, serving everyone from large global corporations to individual small businesses.
Products, Innovations, and Sustainability
PinMart offers a comprehensive suite of emblematic products, ranging from classic hard and soft enamel pins to domestic, USA-made options that can be produced in as few as three days. Their product line has expanded far beyond simple pins to include lanyards, challenge coins, and medical or awareness-specific jewelry. Innovation is at the forefront of their operations, offering diverse manufacturing processes like 3D cast, UV printing, and laser etching. In terms of sustainability and quality assurance, PinMart ensures that all products are lead-free unless otherwise noted and adheres to strict quality guidelines. Their commitment to ethical production is evidenced by their manufacturing facilities, which are routinely inspected and audited to meet ISO 9001 requirements and government regulations. Furthermore, they offer eco-friendly options such as custom wood pins made from sustainable materials and recyclable elements, catering to environmentally conscious consumers.
The Pin People

Historical Background
The Pin People was founded in 2000 by CEO Andrew Dale, a retired New York Police Officer and Marine Corps veteran. Based just outside New York City in Montvale, New Jersey, the company has grown into a well-respected manufacturer known for superior quality and craftsmanship. With a background in business management from Fordham University, Dale built the company to serve prestigious clients including the NYPD, Department of Homeland Security, Macy’s, and Verizon Wireless. The company’s work has received national acclaim, even being featured on Emmy Award-winning television shows like “Law & Order” and “NYPD Blue.” Their history is deeply rooted in service, reflected in their specialization in police mini badges and citation bars, alongside their commitment to forging long-term relationships with customers.
Products, Innovations, and Sustainability
Specializing in custom lapel pins, police mini badges, and awareness ribbons, The Pin People offers a wide range of styles including Epola (Hard Enamel), Cloisonné, and 3D Cast pins. A key innovation is their “Mini Badge” product line, which allows for the recreation of miniature replicas of official badges with options for flat or convex molding. They also provide “Pingineers” to help create perfect designs and an online designer tool for customers who prefer a hands-on approach. Their commitment to quality is backed by free artwork and molds. By offering products with “jewelry-quality” finishes and durable materials like hard enamel, they focus on creating keepsakes that endure, reducing the cycle of disposable promotional items.
PinCrafters

Historical Background
PinCrafters is founded on more than 30 years of industry knowledge and experience, establishing itself as a leader in design and metalwork. Based in Burlington, Vermont, the company has built a solid reputation for creative design and outstanding service, growing to become an industry leader that has produced tens of thousands of custom pins for companies of all sizes. Their history is defined by a commitment to excellence and a personal approach; they emphasize that their account representatives are personally attentive and creative. They continually invest in new technology and employees to maintain their high standards, ensuring that customers return whenever they have new emblematic needs. Their longevity in the market speaks to their ability to adapt and consistently deliver quality.
Products, Innovations, and Sustainability
PinCrafters offers a vast selection of manufacturing processes, including hard and soft enamel, die struck, etched enamel, and precious metals like sterling silver and 10K gold. They are proud to offer an exclusive line of custom lapel pins that are 100% Made in the USA, formed from union-made brass and adorned with a “Made in USA” stamp. This commitment to domestic manufacturing supports local labor and reduces transportation emissions. They also provide specialty pins with unique enhancements like blinkers, sliders, and bobbleheads. Their “Rush Order” service can deliver custom pins in 5 business days or less, showcasing their logistical efficiency and ability to meet urgent client needs without compromising on the quality of their metalwork.
Pin USA

Historical Background
Pin USA was launched in 1994 by Mario Fiumani, following his success with a pin kiosk at Universal CityWalk in Los Angeles. Recognizing a void in the marketplace for elaborate, highly designed collectible pins, Fiumani expanded the business into a 15,000-square-foot headquarters in Glendale, California. Over the past three decades, Pin USA has generated over 150,000 individual products for some of the world’s most recognized brands, including Disney, Hard Rock Café, and Universal Studios. The company is an industry leader in collectibles and souvenirs, with an executive team that brings decades of experience in licensing and product development from major corporations like Disney and Enesco. Their history is one of transforming a passion for pin collecting into a global enterprise.
Products, Innovations, and Sustainability
Pin USA specializes in high-quality custom pins, keychains, magnets, and fashion accessories. They are recognized trendsetters, often invited to share forecasts at industry seminars. A significant innovation is “LOLA,” their proprietary cloud-based creative management system. This custom-built technology tracks every change in the design process, ensuring all ideas are traceable and organizing the complex workflow of creating commemoratives. This system streamlines sourcing, manufacturing, and shipping, enhancing efficiency and reducing errors. They focus on creating “handheld treasures” meant to be cherished as keepsakes, supporting a model of sustainability through the creation of high-value, long-lasting collectibles rather than disposable goods.
Vivipins

Historical Background
Since its inception in 2017, Vivipins has rapidly grown to become a one-stop supplier for custom promotional products. With a team of over 40 members based in Laguna Beach, California, they have served over 35,000 companies and garnered more than 9,000 reviews. The company was founded on the principles of quality, originality, and affordability, aiming to take brands to the next level. Despite being a relatively younger player in the market compared to legacy manufacturers, their swift rise is attributed to their “work smart” philosophy, unmatched customer service, and ability to deliver quality levels that often exceed customer expectations. Their history is marked by a modern, agile approach to custom manufacturing.
Products, Innovations, and Sustainability
Vivipins offers a broad range of products beyond pins, including coins, patches, socks, bags, hats, and neck gaiters. A major innovation in their service model is the “No Minimum Order” policy, allowing customers to order a single custom piece without middlemen, which democratizes access to custom manufacturing. They utilize the latest technology in their factories to ensure flawless execution of designs. Importantly, Vivipins emphasizes environmental responsibility by opting for eco-friendly production methods and materials that are sustainable and responsibly sourced. This commitment to green manufacturing, combined with their free worldwide shipping model, positions them as a forward-thinking partner for modern, eco-conscious brands.
Quality Lapel Pins

Historical Background
Founded in 1999, Quality Lapel Pins, Inc. has spent over 25 years building a legacy based on the belief that making a custom pin should be fun, easy, and affordable. Based in Littleton, Colorado, they were among the first pin companies to establish a web presence and offer dedicated graphic designers for each customer. With over 100,000 satisfied customers and more than 10 million products delivered, they have cemented their status as a “go-to company” for promotional products. Their history is characterized by a drive to change how lapel pins are ordered, focusing on fast response times and attention to detail, which has allowed them to expand their product offerings significantly over the decades.
Products, Innovations, and Sustainability
The company manufactures a wide variety of custom items including lapel pins, belt buckles, embroidered patches, challenge coins, and charms. They offer diverse pin styles such as soft enamel, hard enamel, 3D zinc, and UV printed pins. Their “UV Printed Lapel Pins” represent a technological innovation, using an inkjet technique where ink is instantly dried using UV light, allowing for stunningly detailed designs. They prioritize value by offering the lowest possible price without compromising on quality. Their “Satisfaction Guarantee” and rigorous quality control ensure that resources are used efficiently to create products that meet high standards, reducing waste associated with defective or unsatisfactory goods.
National Custom Insignia (LapelPins.com)

Historical Background
Since 1981, National Custom Insignia has been a leading source in the design and manufacture of custom lapel pins. Operating out of Odessa, Florida, the company has decades of experience meeting the needs of an enormous array of clients, ranging from Fortune 500 corporations to local chapters of fraternal organizations. Their history is defined by the ability to offer expertise and capability across a wide range of industries and materials. They have built a reputation one satisfied customer at a time, intending to maintain that trust through consistent quality and efficiency. Their long-standing presence in the market allows them to offer reliable supply chain management that keeps prices affordable for all clients.
Products, Innovations, and Sustainability
National Custom Insignia offers a staggering number of styles and designs, utilizing more than a dozen materials to create custom pins. Their product range includes soft and hard enamel, die struck, printed, and specialty wooden pins. They also produce custom metal swag like keychains, cufflinks, and zipper pulls. A key feature of their service is the “Rush USA Made Pins,” catering to clients who need high-quality products on a tight timeline while supporting domestic manufacturing. Their 100% satisfaction guarantee ensures that products meet the highest standards of quality and workmanship before leaving the factory, ensuring that clients receive durable, high-value items.
PinProsPlus

Historical Background
PinProsPlus has been providing high-quality lapel pins and custom products since 2008. Based in Kaysville, Utah, the company is owned by Bradley Fry, who has been part of the family for over 15 years, rising from an entry-level role to leadership. The company prides itself on a tradition of excellence and a “make it easy” philosophy. They have turned thousands of happy customers into family by being there for support every step of the way. Their history is built on a foundation of following a strict code of ethics, always trying to do the right thing for the right reason, and providing top-notch service to jobs of all sizes.
Products, Innovations, and Sustainability
PinProsPlus offers an extensive selection of custom products including pins, coins, patches, medals, buckles, and buttons. They provide a variety of pin types such as soft enamel, hard enamel, die cast, and the innovative “Photo Dome” pins which can be made in as little as one day for rush delivery. Their “Pin Type Comparison” resources educate customers on the durability and visual appeal of different options, ensuring informed decisions. By offering finishes like antique gold, black nickel, and even rainbow dye, they allow for high customization. Their commitment to fixing manufacturing errors at their own expense demonstrates a dedication to quality assurance and customer satisfaction.
Pinnacle Pins

Historical Background
Pinnacle Pins is a company dedicated to providing superior customer service regardless of order size. Based in Hampstead, North Carolina, they position themselves as a source for custom lapel pins at factory-direct prices. Their philosophy centers on the idea that they cannot do what they enjoy without their customers, and thus they partner with clients on every aspect of the order from design to shipping. They have extensive experience in the design and manufacturing of custom pins, establishing themselves as an industry leader by providing outstanding quality and service. Their history is marked by a goal to exceed customer expectations in design, service, and price.
Products, Innovations, and Sustainability
Pinnacle Pins specializes in Cloisonné Hard Enamel, Die Struck Soft Enamel, Die Struck, and Offset Screen Printed pins. They also offer team trading pins and other specialty products like key chains and medallions. They provide a “100% Satisfaction Guarantee” with every product, promising to replace any defective items at no additional charge. Their process includes free full-service design and unlimited revisions, ensuring that no materials are wasted on incorrect designs. By offering free molds and overnight shipping, they have streamlined the production and delivery process to be as efficient and customer-friendly as possible, delivering high-quality custom metal products in 7-10 days.
Pin Makers

Historical Background
Pin Makers has been a leader in the custom pin industry for over 20 years. They describe themselves as a “real company with a real focus” on providing the best customer experience possible. They have provided thousands of corporations, small businesses, charitable organizations, and military divisions with high-quality custom metal items. Their foundation is built on the principles of standing behind their products with a 100% quality and workmanship guarantee. Their history reflects a deep experience in guiding clients through the design and approval process, ensuring that highly experienced professionals handle every order with importance.
Products, Innovations, and Sustainability
The company specializes in 100% custom-made pins, offering styles like Soft Enamel, Cloisonné, Die Struck, and Full-Color Printed pins. They also produce custom coins, keychains, and patches. Pin Makers offers “endless customization options” including various metal platings, attachments like magnetic backings, and presentation options such as velvet cases and custom backer cards. Their “No Frills Low Prices” approach ensures affordability without sacrificing quality. By utilizing high-quality materials and manufacturing processes, they create durable pins meant to be kept as awards or promotional items, contributing to product longevity. Their industry-leading turnaround times and rush production capabilities cater to the immediate needs of modern businesses.
Signature Pins

Historical Background
Signature Pins was founded in 2000, originally as “The Lapel Pins R Us Network,” at a time when e-commerce was in its infancy. Over the last 15 years, they have grown significantly and rebranded to Signature Promotional Group to better reflect the scope of their capabilities. Despite their growth into a market leader, they have retained their original owners and long-term employees, ensuring consistency in their individualized service. Based in Altamonte Springs, Florida, they have established themselves as a trusted resource for exceptional custom pins, serving a diverse clientele from corporate entities to counter-culture movements. Their history is one of steady growth and adaptation to customer needs.
Products, Innovations, and Sustainability
Signature Pins offers a vast array of lapel pin types, including Soft Enamel, Cloisonné, Die Struck, and specialized “Trading Pins” with high-value add-ons like spinners and blinkers. They also produce challenge coins, patches, lanyards, and wristbands. A key differentiator is their ability to produce “Made in the USA Rush Pins,” catering to clients who prioritize domestic manufacturing and speed. They provide free artwork and unlimited revisions to ensure the digital proof matches the client’s vision perfectly before production. Their commitment to quality is reinforced by a 100% guarantee on workmanship, ensuring that every “signature” product they create is a worthy representation of the client’s brand values.
Lapel Pins Plus

Historical Background
Lapel Pins Plus began as a small business with a big dream: to bring people’s ideas to life. With a copyright dating back to 1999, they have grown into a leading provider of custom promotional products. Based in Winter Springs, Florida, they emphasize a “personal customer support” model, offering one-on-one assistance from a team based in the USA. Their story is one of growth driven by dedication to excellence and the trust of valued customers. They strive to be a trusted partner for individuals and organizations looking to make a statement, building a legacy on integrity, transparency, and creativity.
Products, Innovations, and Sustainability
The company offers a comprehensive range of custom products including lapel pins, challenge coins, patches, lanyards, and belt buckles. They provide specialized options like “USA Rush Pins” and “USA Rush Trading Pins” with a 3-5 day turnaround, catering to urgent deadlines with American-made quality. Their product features include various platings like antique gold and black nickel, and upgrades such as glitter and gemstones. They emphasize a simple 3-step process: giving an idea, receiving a proof, and production upon approval. This streamlined workflow, combined with free shipping and artwork, makes custom manufacturing accessible and efficient, delivering high-quality products that serve as lasting brand experiences.
PinMaxx

Historical Background
PinMaxx is a close-knit, family-owned and operated business headquartered in Oviedo, Florida. With over ten years of experience in pin design and production, they pride themselves on treating clients with the respect and kindness of family. Their history is built on a boutique experience where every client, regardless of order size, receives a dedicated service partner invested in their success. They have established themselves as one of America’s leading pin providers specializing in bulk orders, serving major brands like Walmart and Chick-fil-A. Their background is rooted in providing personalized service and expertise to navigate the custom pin process.
Products, Innovations, and Sustainability
PinMaxx specializes in custom bulk pins crafted with speed and precision. Their product line includes Soft and Hard Enamel, Die Struck, and Offset Printed pins, as well as trading pins, lanyards, and coins. They highlight the durability and “jewelry-like” finish of their Hard Enamel pins and the versatility of their Offset Printed pins for capturing photographic details. Their innovation lies in their efficiency; they offer a 7-10 day delivery on most U.S. orders and free artwork with unlimited revisions. By optimizing bulk purchase processes, they deliver premium, durable products at affordable prices, ensuring that corporate branding and nonprofit fundraisers have access to high-quality, lasting merchandise.
PinSource

Historical Background
PinSource is recognized as a worldwide expert in lapel pins with over 32 years of experience. As a division of LML, LLC, a global corporate branding company, they have a deep foundation in trusted business brands and industry-leading technology. Headquartered in Essex Junction, Vermont, with offices across Europe, Oceania, and the Americas, PinSource has a truly global footprint. Their history is defined by providing innovative solutions for unique promotions and maintaining strong relationships with suppliers around the globe. They have evolved to offer full-service answers for any company, leveraging their extensive history to source diverse products and provide creative design expertise.
Products, Innovations, and Sustainability
PinSource offers a vast range of custom pins including Hard/Soft Enamel, Die Struck, Cast, Printed, and PVC options. They also provide “Made in the USA” pins and “Express Ink” for rush orders. A significant technological innovation is their “PinFigurator” tool, which uses AI to help customers select pin types, sizes, and materials to be print-ready in minutes. They also offer “PinCierge” for white-glove service. Their product line extends to sustainable options like biodegradable lanyards. By offering unique enhancements like lights, sound, and sliding mechanisms, they elevate standard pins into engaging, memorable keepsakes that stand out in the marketplace.
All About Pins

Historical Background
All About Pins has been operating under its current copyright since 2006, building a reputation on the philosophy of “Real People. Free Designs.” They distinguish themselves by rejecting the use of bots or overseas call centers, ensuring that customers always interact with a real person in the US. Their history is tied to the evolution of the pin industry, seeing the product grow from military traditions to widespread use in schools, sports, and businesses. They have served thousands of clients with a focus on making the custom pin process easy, friendly, and accessible, backing their service with over a decade of experience in the field.
Products, Innovations, and Sustainability
The company offers a wide selection of custom pins including Soft Enamel, Cloisonné, Die Struck, and specialized Trading Pins. They also produce custom hat pins, military pins, and school pins. A key feature is their “Rush Trading Pins” service, capable of delivering printed pins in as little as 2 to 4 days. They provide extensive customization options such as glitter, glow-in-the-dark enamel, and blinkers to increase trading power. All About Pins emphasizes the creation of “jewelry-like” quality products that have high perceived value. Their commitment to free artwork and unlimited revisions ensures that resources are utilized effectively to create the exact product the customer envisions.
Metro Pins

Historical Background
Founded in January 2005, Metro Pins is a veteran-owned business based in Midwest City, Oklahoma. The company quickly grew to become a premier provider of promotional advertising specialty items with customers across the globe. They emphasize that 25-piece orders are just as important as 10,000-piece orders, maintaining a high standard of service for all. Their history is marked by a commitment to making products perfectly the first time and earning business through great design and prices. As a veteran-owned entity, they bring a disciplined, service-oriented approach to the custom manufacturing industry, backed by an A+ BBB rating.
Products, Innovations, and Sustainability
Metro Pins offers a diverse catalog that includes trading pins, corporate enamel pins, challenge coins, and marathon medals. They innovate with unique items like custom wine charms, Croc shoe charms, and custom ornaments. Their “Metro Price Smash™” program is a verified price advantage initiative designed to beat legitimate competitor prices, ensuring the best value. They offer both overseas and USA-made products to suit different client needs. Their “100% Product Quality Guarantee” and free artwork design services ensure that customers receive high-quality, durable promotional items that are designed to be kept and displayed, rather than discarded.
Infiniti Pins

Historical Background
Infiniti Pins & Awards was founded by individuals with nearly 30 years of passion for designing and trading pins and coins. Based in Curtis Bay, Maryland, the founders view the pin trading hobby as a source of joy and friendship, and established the company to give back to the community. They are a licensed Little League® representative and a Major League Lacrosse licensee, crafting pins that celebrate teamwork and sportsmanship. Their mission is to grow the hobby and help customers carry on the pin-collecting tradition. Their history is deeply personal, driven by a love for the product and a desire to offer unmatched customer service and open communication.
Products, Innovations, and Sustainability
Infiniti Pins specializes in custom pins for Little League, baseball, and softball, as well as military and police/fire coins. They offer a range of products including plaques, trophies, rings, and keychains. As an official licensee, they adhere to strict quality standards for their branded products. They focus on creating designs that honor a team’s legacy, using premium materials to ensure precision and care in every piece. Their commitment to the community is evident in their support of local organizations and programs like Wreaths Across America. By creating high-quality team keepsakes, they foster a culture of collecting and preserving memories through tangible, durable goods.
Pins For Anything

Historical Background
Pins For Anything is part of the “For Anything” network, which began with the founding of Coins For Anything, Inc. in 2002 by Jeff Morin, a Marine Corps veteran. The success of his original challenge coins led to the expansion into awards, pins, and lanyards by 2005. Located in Spotsylvania, Virginia, the company is led by fellow Marine Corps veteran Chris Frederick. The company has a history of entrepreneurial success, placing numerous times on the Inc. 5000 list. Their background is rooted in military service and the drive to introduce better, higher-quality products into the market, evolving into a near one-stop shop for all things customizable.
Products, Innovations, and Sustainability
The company offers a wide variety of custom lapel pins, including Cloisonné, Soft Enamel, Die Struck, Offset Printed, and Photo Etched. They also produce fashion accessories like cufflinks and tie-tacks, as well as metal bookmarks. Their “Metal Idea Factory” allows customers to pre-fund projects, an innovative approach to product development. They pride themselves on being able to deliver anything customizable, inside or outside their standard offering. With a focus on creating “quality, unique items,” they ensure that their products serve as durable solutions for recognition and branding. Their 100% satisfaction guarantee underscores their commitment to delivering products that meet high standards of quality.
Max Lapel Pins

Historical Background
Max Lapel Pins, a division of Front Row Marketing, Inc., has been a renowned name in the industry for over a decade. Based in Newark, Delaware, the company is known for delivering quality pins at reasonable prices. They have developed a wide range of products including custom pins, trading pins, badges, and challenge coins. Their history is built on serving the needs of different businesses and organizations, acting as a one-stop-shop for promotional items. They emphasize customer satisfaction as their primary goal, having built a base of satisfied customers all over the world through their commitment to quality materials and on-time delivery.
Products, Innovations, and Sustainability
Max Lapel Pins offers specialized products such as custom magnetic lapel pins, which prevent damage to clothing, and high-perceived-value corporate recognition pins. Their product line includes soft and hard enamel pins, die-struck pins, and full-color printed pins. They also manufacture challenge coins, cufflinks, lanyards, and patches. They provide a “Free Full Color Proof with Unlimited Revisions” service to ensure design perfection before production. Their focus on “unmatched craftsmanship” ensures that every pin is treated as an artist’s creation, using high-quality materials to produce lasting and smooth finishes that serve as effective, long-term marketing tools.
Lapel Pins Limited

Historical Background
Lapel Pins Limited positions itself as a provider of high-quality custom lapel pins with a focus on speed and value. They highlight their ability to deliver custom-made pins in “10 Days or Less,” catering to businesses and groups with tight deadlines. Their professional staff of Customer Service Representatives and Graphic Designers guide customers step-by-step from concept to reality. Their business model is built on providing the lowest prices and fast delivery, making them a sound business decision for companies looking to promote products, reward employees, or raise team spirit. They view lapel pins as a “treasured gift for life,” emphasizing their lasting value over disposable promotional items.
Products, Innovations, and Sustainability
The company offers the full spectrum of pin styles: Soft Enamel (Economical Class), Cloisonné (Finest Quality), Die Struck (Simply Elegant), and Offset Printed. They also provide specialized “5-Day Rush Pins” for urgent needs. Their product range includes awareness ribbon pins, biker pins, and personalized flag pins. By focusing on products that are “perceived as being valuable rather than disposable,” they advocate for a more sustainable approach to corporate gifting, where items are kept rather than thrown away. Their efficient production processes allow them to deliver high-quality, durable metal products quickly without sacrificing detail or durability.
Baseball Trading Pins

Historical Background
Baseball Trading Pins, a division of MetalPromo, has been a trusted source in the business since 2003. Their focus has consistently been on producing the best trading pins for sports teams at the best prices. They have built a reputation for strict quality control and a customer-focused approach, helping thousands of sports teams globally. Their history is deeply entrenched in the youth sports community, understanding the nuances of pin trading culture at tournaments like the World Series and Cooperstown. They aim to create pins that are not just accessories, but highly tradable commodities that create lasting memories for young athletes.
Products, Innovations, and Sustainability
The company specializes in Soft Enamel, Offset Printed, and “Quick Pins” which can be produced in as little as 4 days. They offer an extensive array of “Limited Edition” enhancements to increase a pin’s trading value, including blinkers, spinners, sliders, bobbleheads, and glitter. They also offer unique designs like “Blackout,” “Colorway,” and “Rainbow Anodized” pins. Their “Price Match Guarantee” ensures affordability for teams. By creating high-value, desirable collectibles with durable metal and specialized add-ons, they produce items that are treasured and traded within the community for years, supporting the longevity and sustainability of the pin trading hobby.
Pin Depot

Historical Background
Pin Depot is an experienced team of customer service reps and graphic designers dedicated to simplifying the custom pin creation process. Based in Oviedo, Florida, they cater to a wide range of needs from corporate events to small groups. Their philosophy is that designing custom pins shouldn’t be complicated, and they strive to make the process easy and accessible. They have established themselves as a reliable partner for creating years of service pins, fan merch, and commemorative pieces. Their history is defined by a commitment to helping customers express creativity, supported by a “Depot Network” that ensures quality and reliability across domestic and overseas production.
Products, Innovations, and Sustainability
Pin Depot offers a variety of pin styles including Die Struck, Offset Printed, Silkscreen, and Soft/Hard Enamel. They also feature “USA Made Rush” pins for quick turnarounds and domestic support. Their product line extends to challenge coins, patches, lanyards, and medals. They offer unlimited revisions at no additional cost to ensure 100% satisfaction with the design before production. This careful planning minimizes waste and ensures the final product is a high-quality, jewelry-like item. Their versatility allows them to create functional items like pins that exchange contact info at trade shows, adding utility to their promotional products.
Pins.Us (GS-JJ)

Historical Background
Pins.Us, associated with GS-JJ and BPS.com, brings together more than 20 years of experience and a rich history of manufacturing. Expanding from in-stock orders to custom manufacturing, they have spread their market across the United States, UK, Canada, and Europe. They operate with a mission to “Let every customization be treasured by the world,” aiming to become a global leader in customized gifts. Their history is one of integrating industry chains to provide factory-direct services, keeping a strong track record of customer-oriented service and top-quality products. They are a manufacturer that has evolved into a comprehensive e-commerce platform for custom gifts.
Products, Innovations, and Sustainability
Pins.Us offers a wide range of custom pins including Acrylic, Button, Wood, and their newly launched “SUNamel Pins” (UV Printed Pins). The SUNamel pins utilize UV printing technology for vivid, full-color designs printed directly on metal, representing a significant technological innovation in the field. They also offer a “No Minimum Order” policy, making custom pins accessible to everyone. Their “Swift R&D” utilizes an AI-optimized design process to reduce design time by 80%, enhancing efficiency. They provide eco-friendly options like wood pins and sustainable manufacturing practices within their integrated supply chain, ensuring superior quality at competitive prices while minimizing environmental impact.
Conclusion
Selecting the right manufacturer is the most critical step in bringing your design to life. As this list demonstrates, the custom pin industry is incredibly diverse. You have options ranging from veteran-owned family businesses that offer a personal touch to massive, tech-integrated platforms that utilize AI to speed up the design process.
There is no single “best” company for everyone; the right choice depends entirely on your project’s specific constraints. If you need pins for an event next week, look for the companies on this list highlighting “Rush” or “Domestic” production. If you are creating a high-end commemorative gift, focus on those specializing in Cloisonné and hard enamel. Regardless of your choice, every company on this list has a proven track record of transforming rough sketches into tangible, durable, and beautiful products.
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